Open-source ad serving topics for publishers & marketers around the world
May 2008 Blog Posts (1)
conversion tracking with OASIS
As I have helped to develop the OASIS open-source ad serving platform, I have frequently been asked, "Hey Aaron, why is there no conversion tracking feature in OASIS?".
Good question. In most cases, campaign ROI cannot be determined without conversion information.
The answer is that there has simply not been a pressing need from actual advertisers to track conversions, so the feature has not made its way into the product. Other OASIS features have taken precedence to this.
I have trafficked tho… Continue
Added by adthies on May 22, 2008 at 1:38pm — 2 Comments
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