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February 2008 Blog Posts (1)
Ad serving landscape changing quickly
If you are in the ad operations and ad serving industry be prepared for major changes in 2008. If you are an independent proprietary ad serving vendor it will be rough sailing.
In the last two years most of the top ad serving technologies have been consolidated: Atlas bought Accipiter, Microsoft purchased Atlas, OAS went to WPP, Doubleclick bought FalkAG, and Google acquired Doubleclick.
Since then, the three top ad networks have been whittled down to three two, with Goog
Added by adthies on February 5, 2008 at 4:00pm — No Comments
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